Our guest today is David Mcraney, an internationally bestselling author, journalist, and lecturer who created the You Are Not So Smart blog, books, and podcast. David, who lives in Mississippi, cut his teeth covering Hurricane Katrina on the Gulf Coast and across the Deep South. Since then, he has been a beat reporter, editor, photographer, voiceover artist and television host. Before that, he had a varied working life, waiting tables, working construction, selling leather coats, building and installing electrical control panels, and owning pet stores. He’s here to talk to us today about his latest book ‘How to Beat your Brain’, an attempt to help us overcome our quirks and make decisions more effectively.
MWS Podcast 76: David Mcraney as audio only:
Download audio: MWS_Podcast_76_David_Mcraney
If you’d like to listen to the full unedited version of the talk in which we go into the Middle Way in a bit more depth and talk a bit more about David’s hopes for the book, you can do so here:
MWS Podcast 76: David Mcraney full version as audio only:
Download audio: MWS_Podcast_76_David_Mcraney_full_version
Here’s also the link to David’s blog post on Brand Loyalty that we talked about